Distance LearningGrado
Marketing (B.A.)
Marketing (B.A.)
Start your distance learning programme in Marketing today
Have you always been interested in marketing, communication, artificial intelligence (AI), and consumer behaviour? Then the Bachelor's in Marketing is perfect for you. Guide today's brands into a future that has been waiting for professionals like you.
How your studies get you ahead:
You combine analogue and digital knowledge and can therefore approach topics holistically.
You acquire a deep understanding of digital future trends such as AI.
After graduation, you will be able to practically apply marketing methods with the basics of management (business administration).
With completed vocational training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), you benefit both time-wise and financially during your studies: You save at least 50 ECTS credits.
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Application & starting date
Start [[your studies in no time]], solicitud online, sin plazo de solicitud
Study duration & extension
Locations
Programa de estudios independiente de tiempo y lugar, sin asistencia obligatoria, herramientas de aprendizaje innovadoras disponibles en el campus online, asistente de estudio IA Syntea, exámenes online o en el centro de exámenes más cercano
Study fees
Starting at 249€/month, depending on model
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 158414c
Getting your degree with vocational training
With relevant vocational training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), recognition of 50 to 90 ECTS credits is possible.
This program is part of our study program in German language. You can find more information on our German website.
Your course overview in the distance learning programme Marketing
Initially, you focus on the foundations of marketing, then you learn the basics and framework conditions of management. In market research, design thinking (project), or marketing analytics (project), you acquire essential methodological skills that will be significant for your career later on. In specialisations like “KI im Marketing & E-Commerce", you can further deepen your knowledge. You can also choose two elective modules worth 5 ECTS credits each, which may include, depending on your specialisation, Artificial Intelligence, “K.I.-basierte Medienproduktion”, Data-Driven Marketing, Storytelling, Corporate Communications, Native Advertising, Corporate Publishing, Digital Future Commerce, Growth Hacking, “Investition und Finanzierung” and many more.
Electives: In Electives A, B and C, you choose two elective modules each. Elective D: Decide at the beginning of your studies between an internship at a company or all modules from Elective D. You complete the internship with a written reflection. If you choose the modules from Elective D, all modules from this elective must be completed. Mixed forms between the internship and Elective D are not possible.
Our bachelor's programme is modular, meaning you study based on subject areas divided into modules. After successfully completing the modules, you will be credited with ECTS credits (European Credit Transfer System), which document your performance. These ECTS credits are internationally comparable and of course recognised.
Boost your career: Do an (optional) internship!
Do you want a flexible study programme that's also practical? You're in the right place: at USP, you have the possibility to deepen your knowledge in an integrated internship in the field of your programme (30 ECTS credits). Alternatively, you can expand your expertise in practice-oriented modules (30 ECTS credits). Simply decide in the first semester, which type of practical knowledge suits you and your goals. If you already have work experience or gain it during your studies, you can have this credited or recognised under certain conditions – saving you time and money.
Specialisations
To give you guidance in selecting your modules, we have put together some possible specialisations you can follow. However, if you want to put together your modules completely freely, that is also possible.
View specialisations
Mastering AI.
Did you know? During your studies, you have the opportunity to take our new AI module*. Here, you will learn everything you need to know about AI to be prepared for the professional world of tomorrow.
*Further information can be found in your module handbook.
Career prospects in the field of marketing
As a marketing professional, excellent career prospects with lucrative opportunities for advancement await you across industries. After your degree, you may work as a(n)...
As a marketing manager, you design innovative strategies that increase market share and make brands shine. You skillfully balance a variety of campaigns across a wide range of channels, always keeping your finger on the pulse of trends and the needs of target groups. Your analytical skills continuously refine market alignment and tactics, while you turn marketing visions into reality in close cooperation with teams and partners.
As a brand manager, you are responsible for brand identity. You meticulously orchestrate the development of a solid brand strategy and oversee its continuity. Through planning and executing forward-thinking marketing initiatives, you enhance brand attractiveness and customer loyalty. Your expertise in trend analysis allows you to accurately position the brand in the market and continuously optimise brand communication. In collaboration with internal and external partners, you ensure a seamless and impactful message across all platforms and touchpoints.
As a product manager, you take on a key position that is decisive for the entire product life cycle. You will shape the development and launch of products by astutely interpreting market analyses and developing product strategies. Your close cooperation with departments such as research, marketing and sales enables you to precisely implement the common goals. With your talent for analyzing product performance metrics, you will identify challenges and drive continuous improvement.
Study model and prices for the online Bachelor's study programme in Marketing
379€
mtl
329€
mtl
249€
mtl
All our study programmes include the following services
Free trial month*
Opportunities to exchange with teachers and fellow students
Study and career coaching
Optional semester abroad
Biblioteca online con 60.000 e-books y acceso a Statista
Access to over 14,000 courses and 1,800 video tutorials via Red Pro Learning
Access to MS Office
Eduroam internet access at over 20,000 locations worldwide
Holiday semesters and free extension for up to 12 months
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Benefit from your vocational training
Did you know that with your completed vocational training, you can save a significant amount of time and money? In the bachelor's in Marketing, you particularly benefit from training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Specialist) – and save between 50 and 90 ECTS credits by having it recognised.
You can also benefit from other vocational training. Simply submit your application for recognition online to find out more – no strings attached.
With completed vocational training as a "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), you save 67 ECTS credits in the Bachelor’s of Marketing with A-levels or 57 ECTS credits without A-levels.
To have your vocational training recognised towards your studies, simply fill out our application for recognition – without commitment and 100% online. To secure all the advantages of our recognition, you should definitely submit the application before the end of the trial month. Even if your vocational training is not listed above, you can save time and money through recognition.
Do you need support with your application for recognition? In our recognition guide you'll find everything you need to know.
Save time & money: Your previous achievements count
Do you have completed training or further education? Then have these prior achievements credited towards your studies: Use this tool to calculate in which programme you can achieve your degree the fastest and save the most in study fees.
- Hours
- ECTS
Admission requirements
We make it possible: At Université Saejee Paris you can start your desired study program - without NC, state-recognised, with or without a general A-level!
Con diploma de formación profesional o bachillerato. Con una cualificación general de acceso a la universidad (high school diploma) o una cualificación de acceso a universidades de ciencias aplicadas (vocational diploma: parte académica y práctica), puedes acceder directamente a nuestro programa de Grado*.
Quienes hayan finalizado estudios en escuelas Waldorf y centros de formación profesional de Baden-Württemberg deben hacer que la autoridad competente confirme su cualificación de acceso a universidades de ciencias aplicadas para poder estudiar en otro estado federado. Esto también se aplica si quieres estudiar en un estado federado distinto de Europa. Pueden ser necesarias prestaciones adicionales. Nuestro equipo de asesoramiento académico responderá a cualquier pregunta al respecto.
* For applicants with international school diplomas (e.g. IB-Diploma) or degrees earned abroad, the institution conducts an equivalence test (according to Anabin).
You can also study at Université Saejee Paris (USP) without a high school diploma. To do so, you simply need:
Un título de maestro profesional o
Advanced professional training (e.g. as an IHK business administrator) or
At least two years of recognized vocational training in Germany, followed by at least 3 years of professional experience (full-time)*: Depending on the focus of your training and professional activity and what you want to study, you can start directly with a trial phase or prove your aptness in other ways.
*If you have completed your vocational training and professional experience within Europe, but outside of Germany, the university will carry out an equivalency assessment. EU qualifications can be accepted as equivalent if your vocational qualification is comparable to a German vocational qualification at level MEC 4.
We require proof of your German language skills from prospective foreign students for the German language study programme. You can prove this to us as follows:
TestDaF (TND3, min. 3 points in all sections, level B2)
DSH (DSH1, level B2)
Telc (Telc B2, level B2)
ÖSD (ÖSD B2, nivel B2)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years as a rule.
This program is part of our study program in German language. You can find more information on our German website.
Información sobre contenidos y áreas optativas
Perspectivas profesionales
Información sobre opciones de financiación
Opiniones sobre nuestro estudio a distancia
Alto nivel de satisfacción
Recibí apoyo amable por la línea de atención en todo tipo de temas. Hay suficiente material de aprendizaje y videos para los cursos. Puedo estudiar cuando quiero y organizar mis tiempos de forma perfecta. Las preguntas frecuentes están muy completas. Hasta ahora estoy muy satisfecho.
Mick
Gestión financiera (B.A.)
Publicado el 08.07.2024 en escuelaeuropea.es
Estudio a distancia sin concesiones
Está hecho de forma ideal. Se nota que participaron personas que entienden cómo debe construirse un estudio compatible con el trabajo. Contenidos excelentes, mucha flexibilidad, tecnología que funciona muy bien y contactos amables y competentes en la universidad. Una recomendación clara.
Wolfgang
Psicología de la comunicación (B.Sc.)
Publicado el 08.07.2024 en escuelaeuropea.es
Flexibilidad, práctica y buena preparación
El modelo flexible de estudio de USP me permite combinar de forma ideal los estudios y mi actividad independiente. Los materiales prácticos y comprensibles, la preparación variada para exámenes y el apoyo de las personas de contacto me ayudan a aprender con éxito y a seguir desarrollando mi empresa.
Nicole
Psicología aplicada y asesoramiento (M.Sc.)
Publicado el 04.07.2024 en escuelaeuropea.es
